Published: 2024-03-16

Digitalization, IT tools and statistical applications

The Consequences of Using a Custom-Developed Software in Companies

Edina Lendvai, Anna Borbás

11-19

PDF (Magyar)

Freedom or Rather Cage?

Valéria Nagy, Tibor Jánvári

21-29

PDF (Magyar)

Development of Excel Functions for Statistical Testing of Proportions

Zoltán Fabulya, György Hampel, Anita Kiss

31-39

PDF (Magyar)

Market competition, social responsibility and logistics

Methods and Necessity of Competitive Analysis

Árpád Benkő-Kiss

43-49

PDF (Magyar)

Corporate Social Responsibility – In the Review of an Online Survey

Edina Lendvai, Ádám Krausz

51-60

PDF (Magyar)

Procurement and Logistics Problems of Expensive Medicines Nowadays

József Gál, Marcell Dömötör

61-68

PDF (Magyar)

Corporate success, sales promotion, consumer behaviour and product development

Fight for customers Correlations of Trade Organizations and Sales Promotion on the Hungarian FMCG market

Kata Földi, Ibolya Pénzes, Éva Pólya

71-80

PDF (Magyar)

The Effect of Team Building Programmes on Intra-Company Communication and the Workplace Atmosphere

György Hampel, Ágnes Mendlerné Oszmayer, Brigitta Zsótér

81-88

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Consumer Awareness Survey When Buying Sausages

Bálint Erdei, Tamás Kulcsár, Brigitta Zsótér, Jószef Mihalkó

89-97

PDF (Magyar)

Niche Marketing in the Artisan Food Market

How the Coronavirus Affected the Applied Marketing Mix?

Edina Lendvai, Hédi Kőműves

99-106

PDF (Magyar)

Product Development and Success

Brigitta Zsótér, Krisztina Csízi , György Hampel

107-118

PDF (Magyar)