Balatonszárszó marketing szempontú vizsgálata

Abstract

Near the Laké Balaton there are a lot of little or bigger villages. I chose one of their numbers: Balatonszárszó, to make a marketing analysis. First I made a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis of Balatonszárszó. The main establishment are: the developing village is a perfect summer resort for people who like a peaceful, quiet place.