Chocolate from Here and Beyond – a Focus Group Study Among 8-14 Year Olds

Abstract

Nowadays healthy lifestyle, eating healthily and taking exercise are of overriding importance nevertheless most commercials bombard society with food stuffs which are rich in calories and contain much sugar. The colourful, humorous, emotional, interesting commercials aim mostly the young and children. In our research we wished to find the answer to that how much commercials influence the young and the students in consuming chocolate and according to them what a good chocolate commercial is like and we searched for the answers on revealing the connection between sweet-consuming habits and commercials. As a method of examination, we applied enquiry with a focus-group. The results of examination showed that recent commercials do not really affect chocolate-purchasing and consuming habits of young. In our view commercials should be made more effective regarding the studied age group’s demands and ideas.