Development and Market Situation of Protein Complete Cereal Bars

Abstract

Protein powders are the preferred dietary supplement among athletes. In our country, there is a wide range of protein products available to people who are physically active, in varying quality and price. In this research, we have tried to assess the consumption habits of protein powders among athletes and, based on the results obtained, we have also studied the importance of muesli bars as a form of protein intake. In the questionnaire survey, based on the information obtained from 196 respondents, three different vegetable (rice, peas, soy) and animal (whey, beef, eggs) isolates were chosen to complete muesli bars. Furthermore, we estimated the cost of the raw materials using a simple fractional costing method based on average net market prices, so that the direct material cost of 1 portion (35 g) of muesli bars with protein fortification was estimated at 103 HUF on average. The market position of the product is an important issue, so we also compared the finished product with products of similar structure available in the shops to determine the differences in nutritional value. However, the presence of certain allergens in the product is crucial and continuous improvement is necessary to adapt to consumer needs