KKV-k vállalatmenedzsmentjének „újkeletű” kihívásai és lehetőségei - a kiberbűnözéstől az online vállalkozástámogatásig

Abstract

The recent years have been marked by a series of tumultuous events, including cyber pandemics, armed conflicts, the digital revolution, and a surge in cyber threats. These developments have profoundly impacted the operations of small and medium-sized enterprises (SMEs), leaving them reeling. The European Family Business Barometer and international CSV reviews have consistently identified that the same challenges and dilemmas are faced in all countries. One of the most concerning aspects of business operations is the potential for external actors to compromise the security of a company’s digital assets. This can take the form of unauthorized access to financial accounts or the complete disruption of a company’s digital infrastructure, including servers and databases. The threat of cybercrime is becoming increasingly acute for small and medium-sized enterprises (SMEs). These businesses form the backbone of the Hungarian economy, representing the biggest part of domestic enterprises and providing employment for over 3 million individuals. However, many SMEs lack adequate cybersecurity protection, while hackers are constantly developing new ways to steal, destroy or extort money from corporate assets. Virtual assistants (VAs) represent a potential solution to the challenges associated with digitalization and the shortage of skilled workers in small and medium-sized enterprises. In my own questionnaire survey, I demonstrated that SME managers initially perceive delegation as a significant challenge. However, they subsequently demonstrate a preference for delegation, including the delegation of complete projects, due to the success, efficiency gains, and cost reductions that they observe. Those lacking sufficient IT knowledge and skills are particularly vulnerable to fraudsters. It is impractical for a small business to provide ongoing training to its employees in all areas, so it is advisable to engage the services of other specialists for all but the core activity (e.g., woodworking in a joinery workshop). In this regard, it is worth noting the increasing prevalence of professional, highly skilled digital business support providers who work on a project or hourly basis. Such professionals are sufficiently qualified and sufficiently small to undertake the work of a small company for a few hours a week at a fair price. The range of services is extensive, encompassing areas such as cyber security, administration, legal assistance, marketing, and graphics. There are already qualified and available virtual assistants (VAs) on the market for all these services.