A férfi generációk vásárlási helyszíneinek többszempontú vizsgálata – 1516 főt érintő országos megkérdezés alapján

Absztrakt

The investigation of shopper behavior can be conducted with the usage of several methods, depending on what is in the focus of the given research. The aim of this article is to present results of an empirical research but also to show relevant sources and results of others’ researches. After presenting secondary source information about shopping, shopping venues and generations empirical results are presented as well.
The research problem is approached from different point of views: generations, gender and regions. The shopping behavior of different generations among men were examined. Results show that women are still responsible for doing the everyday shopping, but also they show that men have their own favorites when talking about shopping location, store types. In addition, results show us that younger respondents use internet for shopping with a higher percentage than older shoppers.