A fővárosi stratégiai modell bővítésének, illetve a településmarketing területén történő felhasználásának lehetőségei = Opportunities of expansion and application of the Budapest strategic model in the field city marketing

Absztrakt

This study introduces the Budapest strategic management model that was
introduced in 2010 and its results within a 5-year period. At the same time, the
study proposes further expansion and broadening of the model and its applied
synergies.
Besides a short introduction of the model, further potential areas are represented
and modelled within this paper in the field of synergies, by taking into account
the need of increasing the absorption of financial resources both in the field of the
European Union funding and in other financial areas. Also in relation both to the
projects have already been finished and to the ongoing ones, potential opportunities
in the field of city marketing will be introduced.
Keywords: strategic management model and planning, increase of fundingabsorption, city marketing.