CUSTOMERS’ OPINION ON THE MIZSE MINERALWATER IN KECSKEMÉT AND ITS NEIGHBOURING SETTLEMENTS

B. Zsótér, R. Balog

In this article we studied one aspect of consumer’s habit, namely the consumption of mineral water in the middle of Hungary. We applied so-called multiple methodology during the field work. We carried out a questionnaire survey as main method of research in CBA-supermarkets of three different settlements. The major part of the consumers considered the price as the most important factor of purchase. They beleived the secret of the success of ’Mizse’ in it. The interest in the pack of 0.5 litre was surprisingly great. The product of this size of packing has been released later. Almost 58% of the costumers buying ’Mizes-water’ would certainly try the fizzy drink called ’Mizse-lemon soda’, too. The initial results echoe the need of further investigation.

Keywords: mineral water, packaging, consumption behaviour, price, brand, factors influencing purchase

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