THE RELATIONSHIP BETWEEN AGRICULTURAL STRATEGY AND INTEGRATION IN THE POULTRY INDUSTRY

J. Csizmásné Tóth

Agricultural strategy has always played a major role in the development of agriculture. Its role is perceivable when reviewing the state of the integration of the poultry industry before and after the transition of the political system. Before the transition, both horizontal and vertical integration solutions were present in the poultry industry in Hungary, however, after the transition only vertical integration solutions remained. The current agricultural strategy (National Rural Strategy 2012-2020) and the sectoral strategy developed by the PPC (Hungarian Poultry Product Council) lays great emphasis on the promotion of forms of integration in accordance with the objectives of the CAP 2014-2020. The level of integration of the poultry industry in Hungary has not yet reached that of Western Europe, as in [1], therefore it is very important to support the existing forms of integration in this sector and to encourage the establishment of further integration.

Keywords: vertical integration, horizontal integration, poultry industry, sectoral strategy, national rural strategy

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